In Memory of Joseph John Lancellotti 1944-2020 Joe Lancellotti, 76, formerly of Jersey City, NJ passed away into God’s loving arms and eternal care on December 7, 2020 with his family at his side. Joe was born and raised in Jersey City, NJ. He attended St. Aloysius High School, where he excelled in sports, was an active member of the student counsel, and served as Senior Class President. It was at St. Aloysius that Joe met the love of his life and future wife of 51 years, Jo-Anne Friel. Joe attended St. Peter’s College on an athletic scholarship and graduated with a Marketing degree. He later earned an MBA. Joe spent fifty-three years building an illustrious career in the Marketing/Advertising field. His first marketing assignment was in 1968 with the Colgate Palmolive Company followed in 1970 by programs for Johnson & Johnson. In 1975, Joe relocated to Brussels, Belgium as Director of European Marketing for their Dental Division before returning to the United States and founding the Lanmark Group in Eatontown NJ, the first full-service Advertising Agency dedicated to the Dental Industry. Lanmark has grown to be the leader in that category. In 1992, Joe established Camelot Marking Services, a Marketing Consulting Company. He also served as an adjunct professor at the NJ Dental School, wrote hundreds of articles and manuscripts, as well as authored and self-published three books. Joe was a consummate innovator. He had twelve registered US Patents. Joe was a very humble and selfless man whose life cannot be fully captured by his career accomplishments. He was a true gentleman who exuded benevolence and altruism each day of his life. Anyone who knew him felt his warmth, kindness, and drive to help others. Joe was an idea generator, with a gift for looking at a problem or opportunity from a range of perspectives. Joe served as a mentor, father figure, and source of strength and wisdom to countless many. Joe is predeceased by his parents John and Rose Lancellotti, his sister RoseMarie Plunkett, and his niece Karen Powell. He is survived by his loving wife Jo-Anne, daughter Beth and her fiancé Gary, daughter Gina and son-in-law Gabe, sister Elaine and brother-in-law Nicholas, goddaughter Gail, nephews Kenneth and Nicholas, and his two grandchildren, the joys of his life, Kate and Kyle. The family will be having a private service. A memorial celebrating Joe’s life with family and friends will be held at a later date. In lieu of flowers, the family asks that Joe’s life be celebrated and remembered via donations to Father John F. Campoli, His Love Ministries, PO Box 1951, Brick, NJ 08723.